Thursday, December 26, 2019

How Do the Ideas of Socrates, Plato, and Aristotle Still...

How do Socrates, Platos and Aristotles ideas still affect us today? The most famous gift of Socrates to Western civilization is that of the Socratic Method. Socrates believed in deductive reasoning, or the need to reason about specific facts from principles. The Socratic Method involves the student in the learning process through questioning, and even when the teacher wishes the student to arrive at a specific answer, it is the student who is encouraged to draw the conclusion. The teacher does not lecture or impose the lesson upon the student. Socratic questioning is a systematic process for examining the ideas, questions, and answers that form the basis of human belief. It involves recognizing that all new understanding is linked to prior understanding, that thought itself is a continuous thread woven throughout lives rather than isolated sets of questions and answers (The Socratic Method, Learn NC, 2012). In one famous dialogue of Socrates called Meno, Socrates was able to teach an ignorant slave-boy basic principles of geometry, simply through que stioning the boy and showing him how to arrive at a deductive conclusion. Soc. But if he always possessed this knowledge he would always have known; or if he has acquired the knowledge he could not have acquired it in this life, unless he has been taught geometry; for he may be made to do the same with all geometry and every other branch of knowledge. Now, has any one ever taught him all this? You must know about him,Show MoreRelatedEssay about How Greek Philosophers Affect our Learning Today1403 Words   |  6 Pagespaper on. However, the plan of action, which will occur to create this report, will ensure that the end product will be different from the rest. The topic is not just about Greek Philosophers, but rather how it affects our learning today. There were many Greek Philosophers who produced great ideas and all of them contributed to our modern knowledge. The plan to gather knowledge for this project includes going to the library and looking at some information about the main Greek Philosophers and theRead MoreSocrates Political Martyr Analysis1909 Words   |  8 Pageslato 1. Is Socrates a political Martyr? Socrates’ teachings of philosophy are to reveal thinking in its true purity. His principles and teachings are very important to him as a person. It is arguable that at the end of the Apology, Socrates contrasts the meaning of a political martyr. According to Merriam Webster Dictionary, a martyr is, â€Å"A person who sacrifices something of great value and especially life itself for the sake of principle.† Socrates has no fear of death in its entirety because heRead MoreAristotle s Realism Philosophy And Philosophy1590 Words   |  7 PagesAristotle’s Realism Philosophy Realism is an educational philosophy; furthermore it is a teaching that stresses knowledge that develops from one s own senses.in my opinion this is great idea for educational philosphy, because it shows that sense deveolpement is the realest possible learning to have. Under this philosophy the idea exists that there is a real world not constructed by human minds, that can be known by one s own mind. It is through experiencing the world around everyone in which one learnsRead MoreThe And Theory Of The Tripartite Soul1765 Words   |  8 Pagesphilosopher of all time, how does one stop and gather every thought into one paper. The historical significance of Plato has impacted generations for more than two thousand years. In fact, his writings, which consisted of mostly dialogues, has probably had more influence than any set of writings in the Western World apart from the Judeo-Christian Bible. As I dug into the life of Plato, which can be an endless search with overwhelming amount of information, his lasting ideas can be summed up in hisRead MoreWhat Makes A Good Person? Essay2229 Words   |  9 PagesIf you asked a random person on the street â€Å"what is a good person?† or â€Å"what is the good life?† you would likely receive a different answer from everyone. These answers would be different because everyone has their own ideas and opinions of what the answers should be. For many, a good person is someone who lives a good life, is a Christian, or someone who helps other individuals. For some, a good person might be someone who puts others first and someone who is reliable. The same applies to the answersRead MoreWhen Death Smiles at Us All We Can Do Is Smile Back4067 Words   |  17 PagesEN-102-45 8 May 2012 When Death Smiles at Us All We Can Do Is Smile Back. Death smiles at us all, all one can do is smile back. People always hear the word death and automatically think bad thoughts. However, this is not always true. In life people fear dying and death, but really death can be good, and there is such thing as a â€Å"good death.† Everyday hundreds of people die all different ways, but what they die for is what signifies the importance of their death and how they personally feel about dying.Read MoreAn Exploration Of Knowledge And Its Impact On Our Decision Making Of Course1494 Words   |  6 Pagesinformation has been expounded upon to the point where today, information is readily-available, easily-attainable multifaceted and plentiful. However, it s our responsibility to discern what information and by extension knowledge we not only retain, but develop. What assists us in this independent endeavour is our personal perception and understanding of the views we encounter, as well as the society’s we dwell in - that is if we a llow the latter to affect our decision-making of course. The quotation aboveRead MoreThe Philosophical Roots Of Psychology Essay2901 Words   |  12 Pagess beginning coming from philosophers as Socrates, Plato, and Rene Descartes, and began with questions about human nature. The Philosophical Roots The beginnings of psychology come from different philosophers, such as Socrates and Plato. In all actuality, Socrates himself never wrote anything; however, Plato put it in writing. Socrates did not put anything into writing because he believed that writing was an interactional process for knowledge. Socrates claimed that he knew nothing and in believedRead MoreReligion And Its Role Within Societies 600 B.c11006 Words   |  45 Pagesthan other gods, if those existed, and the One that needed to be worshiped. This idea of a single God, would later become the concept that layed the fundamentals to other dominant Western Religions, such as Christianity and Islam. One other key concept t hat would be present in the Greek, Roman, and modern religions was the idea of a deal with that God, a covenant. This would mean that the God you worship could affect your life in a positive or a negative way depending on your behaviour and on yourRead MoreA Career as a Political Scientist Essay1635 Words   |  7 Pages The career that I decided to do my research on is a Political Scientist. I chose this career because it’s something I would want to do for the rest of my life. Politics has a great role in American society. As a political scientist you make the people’s voices heard and help up hold the foundations of democracy; whether that is as an elected official, or as an analyst helping senators make key decisions on a bill about to pass in their state, Political scientists make a difference. History

Wednesday, December 18, 2019

Big Spaceship Ready to Go Big Essay - 2111 Words

Big Spaceship: Ready to Go Big 1. What is the defining features of the industry in which Big Spaceship competes, and who are it primary competitors? The defining features of the digital marketing industry are: Creativity- Having a constant creative team can help any company within the digital marketing industry grow and build a strong reputation. Skill/Competency - Skill is the backbone of the company, a company can have all the creativity in the world but if they do not have a skill to execute these ideas then having that creativity is meaningless. Relationships- Maintaining and building new client relationships are very important in this industry because these relationships can help make the process more streamline for†¦show more content†¦The ability to work on a project from start to finish allows for greater involvement, commitment and passion within the company. The major weakness of this strategy is that it lacks leadership and supervision. Due to horizontal structure of the company, employees feel that they are not answerable to any one because they view everyone in the company has equals. This can cause problems because this gives the employees the freedom to made executive decisions without consulting upper management. In most cases the employees are not fully aware of the politics involving large projects and making autonomous decisions can jeopardizes the contract for the project, costing the company millions. Honest client relationships- Big Spaceship are honest with their clients from the start of every project which they believe is one of the strengths of the company. This honesty is important in determining the character of the client and also is the platform for open and honest communication through the duration of the project. The openness allows both parties to make decisions and resolve conflicts in a timely manner and with relative ease. The downside or weakness of the honest policy is that Big Spaceship can turn away a lot of potential clients. Some clients do not have the luxury to be completely honest at the start of a project which could be attributed to sensitive nature of the project, for example: productShow MoreRelatedNASA Apollo 11: Neil Armstrong Essay1348 Words   |  6 Pagesprojects that would be better in than the Soviet Unions. This all started the great space race. It was a big race between the Soviet Union and the United States to see who could learn and discover the most. The United States and Soviet Union started building and sending satellites and space ships. Then they tried to see who could make a suit and ship that would be able to allow a living thing to go up in space. They tested out all of the equipment with monkeys and dogs, seeing what would work. ManyRead MoreA Short Story :Do You Understand?752 Words   |  4 Pagesthe hallway. President Martin looked up from his paper on tumbling ec onomies on wall street. He wearily looked into the hall, when suddenly secret service members came bursting through the door and grabbed him from behind his desk. â€Å"Let’s go Mr. President, ready the shuttle, eagle is going underground.† President Martin was shunted forward out of the office down the hall and into the panic elevator. The red door closed and the elevator started downward. No one said a word, but thoughts flew throughRead MoreWhat Is the Future of Bionics and Prosthetics?1111 Words   |  4 Pages The future is a wonderful thing. How many move and TV shows have shown you what the future would be like? Flying cars, robots, lasers, spaceships, and a hundred other things that you would name. But one thing (other than spaceships) excites me much more than the rest. Bionics. But what is bionics and how is it defined? Bionics is defined as the application of biological methods and systems found in nature to the study and design of engineering systems and modern technology. In layman terms thatRead MoreEveryone knows what animal testing is, it doesn’t matter who you are. Some are for it, others are600 Words   |  3 PagesWasteland â€Å"You always fed strays and bent down to talk to the dogs you met on the street, looking straight into their eyes as if they were old friends. (Maybe they are, you said, from another life.) You liked to go to the pound and look at them. You tried to send them messages of comfort. I couldn’t go because I started crying the one time I tr ied. All those eyes and the barks like sobs.† We can grow artificial skin and we also can, eventually, 3D print out skin! Why test on animals when we could just growRead MoreEngineering Ethics Of The Engineering Profession1814 Words   |  8 Pagesblew up the entire Command Module of the spaceship where the three of them were sitting and gave them extensive third degree burns. This tragedy shocked the world, being a good example of how engineers should act to ensure the safety of the passengers, as well as the importance of ethics. On the same day, before the accident, Grimsson detected a strange smell of oxygen coming from his spacesuit, but they decided to carry on, so they entered the spaceship. Inside the Command Module, an increasedRead MoreGattaca (Summary and Analysis) Essay1623 Words   |  7 Pageslifelong dream was to join Gattaca, probably the most prestigious company on earth whose activity is to explore galaxies, and go into space. To achieve his aim, he has not stopped studying during his whole adolescence, despite his fathers discouragements. One day, he tells him that, with his health problems, the only opportunity that he could get to see the inside of a spaceship was to do the cleaning in it. In a way, it was true. Gattaca was certainly not about to invest money to train him whereasRead MoreSpace Tourism999 Words   |  4 Pageswas the key to space travel.† (History of Rocketry and Space Travel) Then in 1969, Lance Armstrong and Apollo 11 landed on the mood for the first time. Now over 40 years later, the thought of public tourism into outer space has become a reality. A big turning point in public space tourism was the SpaceX competition, which was held on October 4, 2004. There was a $10,000,000 prize to the group who could build a private space ship that could carry three people to 100 kilometers above the Earth’s surfaceRead MoreEssay about Gattaca, A Film by Andrew Niccol1607 Words   |  7 Pageslifelong dream was to join Gattaca, probably the most prestigious company on earth whose activity is to explore galaxies, and go into space. To achieve his aim, he has not stopped studying during his whole adolescence, despite his father’s discouragements. One day, he tells him that, with his health problems, the only opportunity that he could get to see the inside of a spaceship was to do the cleaning in it. In a way, it was true. Gattaca was certainly not about to invest money to train him whereasRead MoreEssay Snow Surfing : An Event to Remember1288 Words   |  6 Pagesthe heel side of our boards into the snow. After several tim es of practice I am ready to go to the top of the mountain. Yes! I thought, It is now time to go down the hill. I am making it down this hill before I return home, I say aloud. Our instructor takes us to the top of the hill and we begin to use the techniques we just learned. Then all of the sudden she says, I think you guys can handle this. I need to go on my lunch break. We are only halfway down the hill and it has taken us whatRead MoreChapter 1 : A Short Story1556 Words   |  7 Pagesthe Dominators ship slowly, but surely going down. Cant you use the ships tracker to keep it away from Earth? Long enough to get inside? He quickly inquired to Sara. Theres no time for that, Cisco, and even if there was this ship is way too big to get any grip on it. Answered the Captain, raising her voice and quickening the speed of her words in the emergency of the situation. We have to do something. Pressed Stein. They didnt do all of this only to lose Barry now. We sh- Get

Tuesday, December 10, 2019

Epidemiology for Journal of Paediatrics and Child Health

Question: Discuss about theEpidemiology for Journal of Paediatrics and Child Health. Answer: After a thorough review of the journals authors, title, and abstract, my impression is that the article is of good quality. The article is authored by Nicholas Glasgow, one of the medical icons and a doctor of philosophy in medicine. Nicholas Glasgow is one of the renowned palliative medicine specialists as well as a general practitioner (Glasgow et al., 2017). He has done a lot of significant work and high-quality research in medicine; for instance, he examined or assessed the interface amidst secondary and primary care in developing nations in his doctoral thesis (Dolan et al., 2018). Additionally, he is considered as one of the excellent primary health care researchers. As result of the authors experience, this articles quality is unquestionable. In the same token, the journals title also speaks for the paper, for example, it mentions the researchs population and disease of research. Generally the critical and creative evaluation and analysis of the article abstract show a logical and well-organized presentation looking towards meeting the authors intended objectives. The abstract outlines the studys objective, methodology, results, and conclusion thus gives the readers a clear aim and content preview. Therefore, all the aforementioned reasons are clear indications of a high quality paper. The rationale of the study is to measure or examine atopic disease and respiratory symptoms in Torres Strait Islander and Aboriginal children. It measures the respiratory symptoms of both non-indigenous and indigenous children in the Australian Capital Territory. The rationale is well articulated by the authors since it clearly outlines the studys intended purpose or aim, therefore, demonstrating resilient convincing power in the entire journal. The research embraces a non-experimental study design, employing cross-sectional and correlational analyses to help in generating the research findings. It also employs cohort study design. It can be said to be a descriptive design because it involves survey and observation, for example, two-stage questionnaires survey is conducted among children in the Australian Capital Territory. On the other hand, the study is a cohort because it involves sampling a group of individuals sharing defining characteristics, for examples, kindergarten children of the same age bracket. The researchers used prospective cohort study to help in determining the risks factors for contracting the respiratory diseases. In addition, the researchers follow the participants over time and they assess outcome and exposure during the follow-up. The studys abstract outlines its objectives, methods, results, and conclusion, therefore, giving a clue of its content. In its subsequent pages, it uses the abstracts outlin e to discuss the topic. The major outcome variables in the study include respiratory health and prevalence of respiratory system. These are considered the major outcome variables because they have been used in the study to determine the sample size. Additionally, it is important to note that the researchs objective depend on them. The research is interested in studying the prevalence of the respiratory the diseases such as asthma. The primary exposure variable is always related to either decrease or increase of a particular health outcome (Sackett, 2000). Remarkably, the primary exposure variable in the study is respiratory health. It is significantly associated with the studys outcome which is the prevalence of respiratory symptoms in Torres Strait Islander and Aboriginal children in the ACT (Glasgow et al. 2003). The study examines respiratory health of kindergarten children through assessing the prevalence of respiratory symptoms. It is important to note that the overall research design was appropriate for the study question. The critical review of the authors methodology is based on the approach. The overall study design as well as hypothesis testing exhibits a well-organized, relevant, and appropriate presentation of researchs questions, ideas as well as results which are duly interpreted to support the aims and goal of the research. The research design aids the article to draw its strength from a coherent and consistent thesis, which matches up the both the introduction and conclusion. Notably, this demonstrates a strong convincing power in the findings or results, integral text as well as interpretation. It is important to acknowledge that the study employs a large sample, for example, a sample of 10,600 non-indigenous children. Such a large sample size help in gathering more information as well reduces uncertainty, therefore, increasing the studys validity and reliability. Additionally, such a large sample size leads to greater precision, gives greater power of detecting differences, and reduces the margin error. In the same vein, the response rate was quite recommendable. Out of the possible 100% recruited individuals, 92% participated in the study up to the end and the research found that the response rates were consistent for both the non-indigenous and indigenous subpopulations. The researchers also standardized the calculations of the response rates. Notably, the response rates and sample size positively impacts the study by reducing uncertainty and increasing its reliability and validity. The study found that indigenous children were highly prevalent to a dry cough at night, wheeze with colds (Raanan et al., 2015) as well parent-reported asthma in comparison to the non-indigenous children. Similarly, the results showed that the prevalence of hay-fever and eczema were higher in non-indigenous children in comparison to indigenous children (Glasgow et al. 2003). The indigenous children were found to be having much exposure to the household as well as environmental tobacco smoke as opposed to the non-indigenous children. The study found that there existed too much dry coughing during the night and breathe shortness of exercise. The presence of asthma was measured through examining the associations or relations between atopic disease, the prevalence of respiratory symptom, and indigenous status. This was conducted through a number of univariate analyses via the use of Haenszel and Mantel odd ratios (Glasgow et al. 2003). The adjusted odds ratios were derived using logistics regression model to assess the effects of interaction with the covariates. Data analysis was conducted through the use of statistical package for the social science program. The rates were truncated to whole percentages points while the P values 0.5 were taken as statistically viable. This particular measurement had one limitation that is, rounding off of the percentage points to the whole number. This can raise uncertainty in regards to the research. Some of the sources of bias in the study include confounding factors and selection bias (Miller et al., 2001). Selection bias manifested itself through the over-representation of children acknowledged by their parents as having asthma. Additionally, bias was introduced by the diverse understanding of the questionnaires amidst the two respondent groups. It is, however, important to note that these biases had minimal effect on the studys outcome or result. Chance influences the effect of bias. It was entertained in the study to act as a cause of the observed association between the indigenous and non-indigenous children and the respiratory symptoms (Sarna et al. 2018). Chance also played a role in determining the confidence interval and P-values which play a significant role in results interpretation. The effects of possible confounders in the study were eliminated through logistic regression models, matching, and restriction (Hayes and Preacher, 2014). For example, in the study, the confounding factors such as age group and sex were handled by selecting subjects of the same age group. Matching was used to handle potential confounders, for instance, the girls and boys in the same age group were matched. Similarly, the Mantel-Haenszel estimator was employed to offer an adjusted outcome in accordance with the strata (Elo and Kyngs, 2008). These findings can be applied to all indigenous and non-indigenous children. Furthermore, it can be generalized to those suffering from respiratory diseases in the country. First, the study had a high response rate ranging between 82 percent and 90 percent. Secondly, the subjects were selected through a non-random probability (Haby et al., 2001). The study did not apply a random selection of the subjects; it attested all the kindergarten children in the Australian Capital Territory. It is also important to note that there was no late respondent; all the respondents responded within the studys timeframe. In the same token, all the target population members had an equal opportunity of being selected in the study. Generally, the creative and critical assessment and analysis of the article background and abstract demonstrate a well-organized as well as logical presentation which meets the authors objectives and intended purpose. The journal draws its strength from a coherent and consistent thesis which matches up the introduction and conclusion thus demonstrating a strong convincing power in the interpretation, findings, and integral text. The critical review of the writers methodology is founded on the overall study design, therefore, demonstrating well-organized and appropriate presentations research questions and results, and ideas which are properly interpreted to support the researchs goal (Graneheim and Lundman, 2014). The authors rely on old sources and literature review which date back to 1990s to support the research. This weakness hinders the credibility of the research. In spite of the limitation, the article is authored by some of the professional and experienced authors in the heal thcare industry. Nicholas Glasgow is one of the renowned palliative medicine specialists as well as a general practitioner. He has done a lot of significant work and high-quality research in medicine, for instance, he examined or assessed the interface amidst secondary and primary care in developing nations in his doctoral thesis. Additionally, he is considered as one of the excellent primary health care researchers. As result of the authors experience, this articles quality is unquestionable. References Dolan, R., Tilling, E., Kong, C. Y., MacLeod, N. J., McSorley, S. T., Park, J. H., ... McMillan, D. C. (2018). Evaluation of systemic inflammation based prognostic scores in patients with advanced oesophageal cancer receiving palliative radiotherapy. Elo, S. and Kyngs, H., (2008). The qualitative content analysis process. JOURNAL OF ADVANCED NURSING, 62(1), pp.107-115. Glasgow, N. J., Goodchild, E. A., Yates, R., Ponsonby, A. L. (2003). Respiratory health in aboriginal and Torres Strait Islander children in the Australian Capital Territory. Journal of paediatrics and child health, 39(7), 534-539. Glasgow, N., Butler, J., Gear, A., Lyons, S., Rubiano, D. (2017). Using competency-based education to equip the primary health care workforce to manage chronic disease. Graneheim, U.H. and Lundman, B., (2014). Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness. Nurse Education Today, 24(2), pp.105112. Haby, M. M., Peat, J. K., Marks, G. B., Woolcock, A. J., Leeder, S. R. (2001). Asthma in preschool children: prevalence and risk factors. Thorax, 56(8), 589-595. Hall, K., Chang, A. B., Anderson, J., Arnold, D., Kemp, A., O'Grady, K. A. (2015). Incidence and outcomes of acute respiratory illness (ARI) with cough in urban Indigenous children. Hayes, A.F. and Preacher, K.J., (2014). Statistical mediation analysis with a multicategorical independent variable.British Journal of Mathematical and Statistical Psychology, 67(3), pp.451470. Miller, K. D., Rahman, Z. U., Sledge Jr, G. W. (2001). Selection bias in clinical trials. Breast disease, 14(1), 31-40. Raanan, R., Harley, K. G., Balmes, J. R., Bradman, A., Lipsett, M., Eskenazi, B. (2015). Early-life exposure to organophosphate pesticides and pediatric respiratory symptoms in the CHAMACOS cohort. Environmental health perspectives, 123(2), 179. Sackett, D. L. (2000). Therapy. Evidence-based medicine. Sarna, M., Lambert, S. B., Sloots, T. P., Whiley, D. M., Alsaleh, A., Mhango, L., ... Ware, R. S. (2018). Viruses causing lower respiratory symptoms in young children: findings from the ORChID birth cohort. Thorax, thoraxjnl-2017.

Monday, December 2, 2019

Informational Communication Technology free essay sample

Business Problem-solving Case: Soundnesss Music Strategy for Asia Pacific Assignment Length: 2500 words minimum Submission Deadline: Learning Outcome: Demonstrate knowledge and understanding of the main concepts, tools and techniques of competitive planning * Evaluate critically and comment on control process techniques, tools and methods required for the development of CIT for competitive advantage * Demonstrate a critical awareness of the sources and characteristics of data necessary to support management information systems * undertake research into the area of CIT and its usage in Business and e-business strategy * Review critically, consolidate and understand a systematic and coherent body of knowledge * use the WWW and other electronic sources of Information I Assignment Brief: Read the case study before answering the questions.Case Study Business Problem-solving Case: Soundnesss Music Strategy for Salsa Pacific SoundBits is Saiss largest online and mobile music company, provid ing downloaded music and videos, digit rights clearances, and acquisition of licenses from music publishers and recording companies. We will write a custom essay sample on Informational Communication Technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It operates in 13 markets under its own brand and in partnership with digital music player manufacturers, broadband providers, and telecommunications carriers. Its online music stores are distributed via SoundBits. Com, Creative Technology (bundled with Creatively MPH players) and Windows Media player 10. With its headquarters in Singapore, SoundBits has more than 750,000 tracks and 500,000 mobile music derivatives in its database, sourced from 60 local and independent record labels. These include all major labels SONY, BMW, Warner Music, MME and universal- as well as independents from the U. S. , Europe, Australia, and Asia. SoundBits content Is secured using digital rights management technologies and delivered from Its back-end Infrastructure in A group of four professionals spanning the music, Internet and finance industries founded SoundBits in November 1999. Commenting on the launch of the portal, Sabina Menial, co-founder and Director said, SoundBits. Com will not only augment record company sales and promotion methods, but also provide a new platform for unsigned artists to showcase and sell their music.. At that time, the SoundBits. Mom site featured an artist-upload interface site that allowed musicians ND music producers to add their music and information about themselves to the SoundBits. Com music archives. Soon after the launch, in February 2000, SoundBits signed a digital music deal with an Internet portal Locos Asia to distribute its digital music on Locos Saiss network of localized portals in Singapore, Malaysia, China, Hong Kong, Taiwan and India. By March 2000, SoundBits had signed licensing agreements with 13 record labels across Asia including synchronized, the Phips and Psychic Scream from Malaysia, Viva records from the Philippines, and Music Studios etc from Indonesia.These deals allowed their artists music to be offered for downloading and sale on SoundBits. Com in encrypted MPH format. In October 2000, SoundBits signed the first major record label agreement with MME Music Asia, a division of MME Recorded Music. Commenting on the partnership , Shadbush Cornwall, co-founder and CEO said, This is a landmark moment for the Asian music industry as SoundBits becomes the only digital music retailer in Asia to partner with a global record label for the sale of secured, downloaded content for digital distribution .. Soon after, SoundBits signed a digital music striation agreement with BMW Asia-Pacific.These deals made SoundBits the first and only digital music retailer in the Asia-Pacific region to sign digital distribution deals with two global major record labels. Licensing agreements with Sony, Warner Music and Universal followed shortly. In late 2000, the crash of the technology bubble and the increasing use of peer-to- peer networks took a toll on the music industry, as well as SoundBits. Sales of CDC, in retail music stores started declining, while MPH songs, shared freely through sites encouraged Anapest and the like, started escalating. Though the traffic to SoundBits Nas in the millions of unique users, the customers were not buying the fee-based content.Despite all the efforts by SoundBits, it was faced with becoming irrelevant due to its flawed business model. In 2001, the SoundBits management decided to abandon the BBC model and instead focus back on a BIB model that was based on the deal they had closed with Locos almost a year earlier. Aligned with the change in business model, a new BIB revenue model was also established. This model saw SoundBits aggregating record labels music content and providing a technical littoral and content management service to other portals. In November 2001, SoundBits provided an end-to-end digital music solution for Hewlett-Packards (HP) digital music service that included developing a customized on-line music store, applications to its products.By August 2005, SoundBits had formed partnership with Creative technology and Reigning, manufacturer of MPH players, to deliver SoundBit s music store through their digital music players. Alliances with Sips were also forged to provide consumers with another option for making micro- payments. In Singapore, SoundBits formed partnerships with Signet and Pacific Net as part of its retail strategy. With such partnerships, SoundBits was able to make use of their billing systems. The subscribers of these Sips were able to download digital music from the SoundBits Web site and had the exclusive facility to charge their purchasers to their monthly ISP billing statements. In late 2005, SoundBits ventured into the U. S.In the same year, the company launched a new product segment-music video. Music video stores were launched in Singapore and Hong Kong in November 2005 and January 2006 respectively. On laundry 6, 2008 Motorola signed an agreement to acquire SoundBits, with the aim to expand its MITOSIS service beyond China, into India, SouthEast Asia, Australia and New Zealand. Commenting on the Acquisition, Shadbush Cornwall, CEO of SoundBits said, Motorolas dedication to enhancing the digital music experience in Asia complements our own objectives and makes it the ideal partner Case Study Questions 1. | Analysis of SoundBits and its business strategy using the competitive forces model.